CartSellback ListOrder LookupSupport
ValoreBooks logo
Cancel
Showing 51 - 75 of 91 Results
51.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Silk, Alvin J. ISBN: 9781018164458 List Price: $11.95
$13.29
52.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response by Silk, Alvin J., Vavra, Terr... ISBN: 9781018595498 List Price: $24.95
$26.81
53.
Influence of Advertising's Affective Qualities on Consumer Response
Influence of Advertising's Affective Qualities on Consumer Response by Silk, Alvin J., Vavra, Terr... ISBN: 9781018600628 List Price: $12.95
$14.98
54.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Silk, Alvin J. ISBN: 9780343250799 List Price: $19.95

OUT OF STOCK

See Availability on Amazon
55.
Use of Preference and Perception Measures in New Product Development : An Exposition and Review
Use of Preference and Perception Measures in New Product Development : An Exposition and Review by Silk, Alvin J. ISBN: 9781340298456 List Price: $21.95

OUT OF STOCK

See Availability on Amazon
56.
Test-Retest Correlations and the Reliability of Copy Testing
Test-Retest Correlations and the Reliability of Copy Testing by Silk, Alvin J. ISBN: 9781377053707 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
57.
Structure of Repeat Buying for New Packaged Goods
Structure of Repeat Buying for New Packaged Goods by Silk, Alvin J., Kalwani, Ma... ISBN: 9781378154083 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
58.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781378220108 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
59.
Response Set and the Measurement of Self-Designated Opinion Leadership
Response Set and the Measurement of Self-Designated Opinion Leadership by Silk, Alvin J. ISBN: 9781378215050 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
60.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Silk, Alvin J. ISBN: 9781018159461 List Price: $22.95
$24.28
61.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research by Davis, Harry L., Silk, Alvi... ISBN: 9781378123652 List Price: $13.95

OUT OF STOCK

See Availability on Amazon
62.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures by Kalwani, Manohar U., Silk, ... ISBN: 9781378115077 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
63.
Multiple-Product Sales Force Allocation Model
Multiple-Product Sales Force Allocation Model by Montgomery, David Bruce, Si... ISBN: 9781378086841 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
64.
Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint)
Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint) by Silk, Alvin J. ISBN: 9780484245845 List Price: $24.37

OUT OF STOCK

See Availability on Amazon
65.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Alvin J Silk ISBN: 9780353295698 List Price: $32.95

OUT OF STOCK

See Availability on Amazon
66.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders by Montgomery, David Bruce, Si... ISBN: 9781378892206 List Price: $9.95

OUT OF STOCK

See Availability on Amazon
67.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing...
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing... by Montgomery, David Bruce, Si... ISBN: 9781379168393 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
68.
Measuring Influence in Organizational Purchase Decisions
Measuring Influence in Organizational Purchase Decisions by Silk, Alvin J., Kalwani, Ma... ISBN: 9781379093589 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
69.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure by Silk, Alvin J., Geiger, Fra... ISBN: 9781376983449 List Price: $9.95

OUT OF STOCK

See Availability on Amazon
70.
The use of Preference and Perception Measures in new Product Development: An Exposition and ...
The use of Preference and Perception Measures in new Product Development: An Exposition and ... by Silk, Alvin J., Alvin J Silk ISBN: 9781377066554 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
71.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Expos...
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Expos... by Silk, Alvin J. ISBN: 9780666232304 List Price: $24.78

OUT OF STOCK

See Availability on Amazon
72.
Test-retest Correlations and the Reliability of Copy Testing
Test-retest Correlations and the Reliability of Copy Testing by Silk, Alvin J., Alvin J Silk ISBN: 9781340312589 List Price: $21.95

OUT OF STOCK

See Availability on Amazon
73.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780343200718 List Price: $10.95

OUT OF STOCK

See Availability on Amazon
74.
The Influence of Advertising's Affective Qualities on Consumer Response
The Influence of Advertising's Affective Qualities on Consumer Response by Alvin J Silk, Terry G Vavra ISBN: 9780343200725 List Price: $21.95

OUT OF STOCK

See Availability on Amazon
75.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Alvin J Silk ISBN: 9780353295681 List Price: $16.95

OUT OF STOCK

See Availability on Amazon
Showing 51 - 75 of 91 Results - Browse more Silk Alvin J. in all departments
◀ | 1 2 3 4 | ▶